We don't just consult. We build it.
Optima Consulting helps ambitious companies grow with digital marketing, AI consulting, and custom software — strategy through to delivery, all from one team.
One team, end to end
What we do
Three ways we move the needle.
Whether you need more customers, smarter systems, or better software, we bring strategy and hands-on delivery under one roof.
Growth that compounds
Digital Marketing
We design and run performance-driven marketing programmes built around your numbers — paid acquisition, SEO, content, email, and social, all working together. Every campaign is measured, tested, and optimised so your spend works harder month after month and growth becomes predictable rather than lucky.
- Paid search and social campaigns (Google, Meta, LinkedIn)
- SEO and content strategy
- Conversion rate optimisation
- Email and lifecycle automation
- Analytics, attribution, and reporting
AI that ships
AI Consulting
From opportunity discovery to production deployment, we help you adopt AI that actually works. We find the highest-value use cases, design the solution, build it, and train your team to use it — no slideware, just systems running in production that earn their keep.
- AI readiness and opportunity assessment
- Use case discovery and prioritisation
- LLM, agent, and automation builds
- Integration with your existing tools
- Team training and governance
Software, built right
Tech Development
We design and build digital products end to end — web apps, mobile apps, internal tools, and the infrastructure behind them. Clean architecture, modern stacks, and a relentless focus on shipping something your users genuinely love to use.
- Web application design and development
- iOS and Android mobile apps
- APIs, integrations, and backends
- UI and UX design and prototyping
- Maintenance, scaling, and support
An AI agent that books your sales calls for you.
We built an AI outreach agent that emails your B2B leads, handles the entire conversation, and books qualified calls straight into your sales team's calendar — automatically, around the clock.
Automated outreach
Personalised emails sent to your B2B leads at scale — no manual sending, no copy and paste.
Full conversation handling
The AI agent replies, answers questions, and qualifies prospects end to end.
Calls booked for your reps
Qualified meetings land straight in your sales team's calendar, ready to close.
AI voice agents
Voice agents that handle live sales calls are on the way, built to carry the same conversations over the phone.
Why Optima
One team that owns the outcome.
Most consultancies hand you a deck and disappear. We stay in the trenches — planning, building, and shipping alongside you until the work delivers.
One team, end to end
Strategy, build, and launch under one roof — no handoffs, no finger-pointing, no agency telephone.
We move fast
Lean, senior, and hands-on. We ship in weeks what others quote in quarters.
Tied to outcomes
Every engagement is measured against numbers that matter to your business, not vanity metrics.
Genuine partnership
We act like owners. Your goals become our goals, long after the first deliverable ships.
The work we do
Selected client work.
A selection of recent client projects across web development, AI, and growth — real brands we have built and grown, each one live in the world today.
Web Development and Lead GenerationTerra Properti
Real estate development, Bali and Morocco
A selective real estate developer needed a website that matched the quality of its projects and a reliable flow of qualified investor enquiries.
Shopify Development and Lead GenerationADSE Apparel
Ecommerce, activewear
An activewear brand needed an online store that could convert and a growth engine to bring in new customers and orders.
Tech DevelopmentX Real Estate Bali
Property listing platform, Bali and Lombok
A villa sales business needed a proper listing platform where buyers could browse, filter, and enquire on premium properties across Bali and Lombok.
AI Product and Lead GenerationHumanMetrix
AI psychometric SaaS
An AI psychometric assessment product needed to be built into a credible SaaS and put in front of the right enterprise buyers.
AI Platform and Lead GenerationBizVest Global
Business marketplace and AI products
A business marketplace needed a platform to connect buyers and sellers, a suite of AI tools around it, and a steady flow of qualified users.
How we work
A simple way of working that actually delivers.
No bloated retainers or endless decks. We move fast, stay hands-on, and tie everything we do back to outcomes you can measure.
Discover
We dig into your goals, your numbers, and your market to find the opportunities worth pursuing.
Build
Campaigns, AI systems, and software — designed, built, and shipped by a hands-on team.
Scale
We measure what works, double down on it, and keep optimising long after launch.
Core team
The team building Optima.
Optima is led by a hands-on founding team and senior operators who own strategy and delivery end to end.
Oskar Greda
Co-Founder & CEO at Optima
LinkedInOskar Greda launched his career in people operations and organisational leadership, building expertise across human resources, recruitment, and operational management. After spending two years in the education sector, he transitioned into AI and blockchain consultancy, where he progressed through senior HR and leadership roles — including Head of HR and, most recently, two years as Director and Chief Operations Officer. Oskar specialises in developing company-wide HR strategies, scaling teams, and driving sustainable organisational growth. He is also Founder and CEO of HumanMetrix, where he focuses on building data-driven, scalable people and performance solutions. He studied Human Resource Management at Leeds Business School, combining strong commercial insight with a people-first approach to leadership and growth.
Daena McClintock
Co-Founder & CTO at Optima
LinkedInDaena McClintock began his career on Wall Street, gaining two years of experience in trading, equity research, and wealth management before transitioning into the tech industry. He has since spent three years as a software engineer at startups across the United States and Europe, specialising in high-performance web and mobile applications. His technical expertise spans Blockchain and AI and Machine Learning, allowing him to build sophisticated, data-driven solutions for the modern web. Daena holds degrees in Finance, Economics, and Information Technology from the University of Massachusetts Amherst honors college, where he graduated Cum Laude.
David Aregbesola
Head of Sales at Optima
LinkedInDavid Aregbesola is a results-driven sales leader who scales markets, teams, and revenue across the UK and Europe. He has built his career leading commercial growth for technology and SaaS businesses — most recently as Head of Sales for the UK and Northern Europe at Optimatics, where he owned new business, partnerships, and commercial strategy across the water and utilities sector. Earlier in his career he served as European Sales Lead at Arcadis Gen and held commercial roles at Ovarro, AMT-SYBEX (Capita Software), and across infrastructure and asset management. Along the way he has delivered more than £12M in SaaS revenue as a country manager, pairing sharp stakeholder management with a relentless focus on relationship building and growth. David holds an MSc in Advanced Water Management from Cranfield University and a BSc in Civil Engineering, giving him a rare blend of technical depth and commercial instinct. At Optima he leads sales, turning client relationships into long-term partnerships and measurable revenue.
Partners
The people and partners behind the work.
We bring together seasoned operators and specialist partners so every engagement has the right expertise behind it.
Sean McArthur
Founder and Director, FlyMeHigh
Sean McArthur brings more than two decades of cross-border finance leadership to Optima, with a career spanning chartered accountancy, FP&A, commercial finance and hands-on company turnarounds. He began his career in New Zealand as an Analyst at Deloitte before moving into SME advisory as a Senior Accountant at Spencers Chartered Accountants — work that grounded his deal instincts in the realities of owner-operated businesses. In London he has held senior commercial roles at Sky and eBay for Business, where as FP&A Business Partner he owned the UK marketing P&L, forecasting and ROI analysis, and at the NHS Foundation Trust as Finance Manager. Earlier in his career he was Commercial Manager at Carter Holt Harvey Woodproducts and went on to lead two operating businesses in the trenches: as Interim GM and CFO of Maketu Pies, where he led a successful turnaround out of receivership, and as CFO of W Gartshore Limited, where he ran finance, IT, administration and marketing. Today he is Director of FlyMeHigh, his own performance marketing company, where he leads full-funnel campaigns — across paid, social, SEO and content — that turn marketing spend into measurable revenue, pairing hands-on marketing execution with the commercial finance discipline that has defined his career. Sean also partners with founders on valuation, deal structuring and post-merger value creation, bringing the rare combination of operator empathy and institutional rigour.
Riccardo Mazzon, PhD
Co-Founder, COO, AI Expert
Riccardo Mazzon is a PhD-qualified technologist, AI expert and seasoned business operations leader with over 15 years of experience spanning academic research, high-tech software development, and commercial growth. He combines deep technical expertise in artificial intelligence and machine learning with a proven track record of scaling businesses from zero to meaningful revenue, having held roles across R&D, operations, sales, and C-suite advisory. Riccardo has architected AI-powered platforms supporting 800+ clients across 15,000+ logged sessions for a fast-growing edutech business, served as the embedded AI expert for a fintech wealth management firm selecting machine learning models for portfolio optimisation, and built a high-tech software business from the ground up using AI as a strategic lever throughout. He spent over a decade at the forefront of applied machine learning research — covering computer vision, privacy-preserving ML, and the assessment of vulnerabilities in deep neural networks — with peer-reviewed publications and oversight of international AI and sensing programmes totalling more than £3M. As Optima's AI Advisor, Riccardo provides structured, evidence-based AI assessments of businesses listed on the platform — evaluating the maturity, commercial viability, and strategic potential of their AI capabilities so buyers can distinguish AI that genuinely drives revenue from AI that is merely cosmetic.
Insights
Ideas worth building on.
Practical thinking on marketing, AI, and software from the team.
FAQ
Questions, answered.
How do your engagements usually work?
We start with a free consultation to understand where you want to go, then scope a focused engagement with clear milestones. From there the same team plans, builds, and ships the work — no handoffs between strategy and delivery.
How quickly can you start?
Usually within one to two weeks of agreeing scope. For urgent work we can often move faster — tell us your timeline on the call and we will be honest about what is realistic.
Do you work with companies outside your area?
Yes. We work with ambitious companies wherever they are. Most collaboration happens over calls and shared tools, so location is rarely a barrier.
What size of company do you work with?
From early-stage startups to established businesses. What matters more than size is ambition and a willingness to move — we do our best work with teams that want to build, not just talk.
How much does it cost?
It depends on scope. We tailor each engagement to your goals and budget, and we are transparent about pricing before any work begins. The first consultation is always free.
Do we own everything you produce?
Completely. Every account, asset, design, and line of code we create is yours, handed over clean and well documented.
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